The PRIME Protocol: Performance Under Pressure
One-to-one performance coaching using hypnosis for new leaders facing their high-stakes firsts.
You earned the promotion because you're good at what you do. You know your subject. You know the numbers.
But now the audience has changed.
You prepare more than usual. You keep reopening the slides. You imagine the question you don't want them to ask. And somewhere in the back of your mind is the thought: "What if I get this wrong?"
When the pressure takes over
- You walk into the room, and your mouth feels dry.
- You start talking faster than usual.
- Instead of talking to the room, you start reading the slides.
- A question you could normally answer suddenly feels difficult.
- Afterwards, you replay the moments you wish you could do again.
Now imagine a different outcome
- You walk in prepared, without feeling the need to over-prepare.
- You speak at your normal pace and look at people, not the slides.
- A difficult question feels like a question, not a threat.
- If you lose your place, you recover.
- You still feel like yourself, with more of your ability available.
"I liked that Tony said: just focus on what you want to happen next. This is more than just being present, but being active with one's own agency. I used the anchor to not dwell on mistakes and stay focused on what I was doing."
Six weeks
A clearer response under pressure
- 1
Understand the pressure
We identify exactly what happens when the stakes rise and establish what you want to change.
- 2
Work on the interference
A deeper hypnosis and change-work session focused on whatever is disrupting your performance.
- 3
Personalised rehearsal
You receive your first bespoke 15-minute hypnosis recording, created around your situation, language and desired response.
- 4
Respond under pressure
We develop and rehearse the tools and responses you want available when the pressure rises.
- 5
Pressure rehearsal
Your second bespoke recording brings pressure, uncertainty, mistakes and recovery into the rehearsal.
- 6
Test. Refine. Embed.
We review what has changed, test your response, work on anything that remains and create your ongoing performance routine.
Built around you
Not a one-size-fits-all package. The work is built around your situation, your pressure triggers, your language and your goals.
Why hypnosis?
I use it to work with attention, imagery, suggestion and mental rehearsal: overthinking, self-doubt, fear of failure, and recovery after mistakes.
Something you'll use
A PRIME workbook and performance tracker to understand your pressure patterns and build routines that work for you. UK clients get a physical copy.
Investment
£1,500
Pay in full or in 3 payments of £500
Includes four private sessions, two bespoke hypnosis recordings, a workbook, a tracker and personalised performance work.
The first step is a free 15-minute PRIME Performance Audit.
Questions about PRIME
Is this only for public speaking?
No. PRIME is built for high-stakes firsts: board presentations, keynotes, panels, investor pitches and major client meetings.
Can my organisation pay for this?
Your organisation may be able to fund PRIME through its learning and development budget. An invoice can be raised directly, with the programme outline and client agreement for approval.
Will my employer know what we discuss?
No. Everything you share is confidential, even if your organisation pays for the programme.
Do I need to have experienced hypnosis before?
No. You just need to be able to use your imagination. I'll explain what we're doing and why throughout.
Will I lose control during hypnosis?
No. Hypnosis is not mind control. You remain able to hear, think, respond and stop the process if you choose.
Why are there four sessions over six weeks?
The weeks between sessions are part of the process. You use your recordings, workbook and tracker while applying the work to real situations.
Trained with the Jacquin Hypnosis Academy, with additional study with professional hypnotists Richard Barker and Ravi Mayar. I am a certified hypnotist and hold a Professional Hypnotherapy Diploma from the Jacquin Hypnosis Academy.